A communication method built for underdogs who lead with authenticity and emotional clarity
Every underdog has a story. But not every underdog knows how to tell it, not in a way that builds credibility, inspires empathy, and communicates leadership potential.
George Place, in The Underdog Curve, argues that storytelling is an essential tool for underdog empowerment. Not just for personal healing, but for strategic communication.
Underdogs often carry emotional depth, resilience, and lessons, but without a framework, their message can sound either overwhelming or underwhelming.
That’s where the Flyover, Jump Altitude, and Tandem Landing model comes in: a structured way for underdogs to share their truth with the right depth, timing, and audience.
Place defines three levels of personal communication, each designed for a different audience and stage of trust. Think of them as altitude tiers.
This is the broad-stroke version of your story. It communicates who you are and hints at adversity, without diving into painful detail. Think of it like flying over a city: the audience sees your shape, direction, and trajectory without having to navigate every street.
Use this with:
“I had a pretty tumultuous childhood. My family lived in cars, and I went to eleven schools growing up. As you can probably tell, I’ve had some interesting experiences.”
This level is concise, intriguing, and leaves the door open for deeper questions. It gives others just enough to understand the arc of your experience, and builds interest without emotional overload.
This is your turning point. You start to name real adversity and explain the moment you chose to move forward. George Place connects this phase to the “Cinderella Moment” — the internal decision to stop tolerating what’s no longer acceptable and start leading from ownership.
Use this with:
“We were often on the move because my father was an alcoholic who couldn’t hold down a job. I swore I’d never live that way—and I charted a different path.”
Here, you’re no longer implying adversity—you’re naming it. But you’re also demonstrating growth. You’ve moved from blame to ownership, from victimhood to vision. This is when people begin to connect more deeply with your journey.
This is your most personal, vulnerable, and transformational level. You’ve survived. You’ve evolved. And now, your story carries a lesson that serves others.
This level is reserved for people you deeply trust—romantic partners, long-time friends, or colleagues who’ve earned it. It’s where emotional resonance becomes emotional leadership.
“I was the oldest of six and the target of my father’s drunken rage. At one point, he shoved me into a wood stove, burning my arm. We lived in a trailer with no electricity. It was survival every day.”
This is a Tandem Landing: the part of the story where you share intimate truths because the person you’re speaking with is also on the ground with you. They’re engaged, empathetic, and ready to walk that terrain by your side.
Most people don’t avoid underdogs. They avoid unclear stories. The Flyover–Jump Altitude–Tandem Landing structure works because:
Your story is powerful — but only when told with precision and purpose. The Flyover–Jump Altitude–Tandem Landing model isn’t just a metaphor. It’s a map for underdogs who want to connect, inspire, and lead.
Remember you don’t earn credibility through pain alone. You earn it by how you communicate your transformation. So don’t just tell your story. Tell it like a leader.
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