Underdog Articles

Build trust, deepen your support network, and lead with intentionality

Why Your Story Matters More Than Ever

In The Underdog Curve, George Place emphasizes that no one earns trust or credibility without first learning how to own their story. But telling your story isn't just about what happened to you — it's about how you frame it, who you tell it to, and why it matters.

For underdogs, your story is more than biography. It’s your strategic tool. And one of the most powerful concepts in the bo...